A French jewelry firm founded in 1896 on the basis of love as well as family members, Van Cleef & Arpels had actually become a dominant force in the style device sector by the mid 20th century. The company was produced by Alfred Van Cleef as well as his father-in-law Salomon Arpels, whose little girl shared and also encouraged their love of jewels. After Salomon's death in 1906, Alfred continued the business with two of his brothers-in-law.
It wasn't long before the business began going far on their own around the globe. Below is a quick overview of how Van Cleef & Arpels went from a small-time jewelry firm to an around the world jewelry sensation whose early jobs are now big ticket items at antique auction homes in Dania Coastline and other parts of the world.
Making Use Of Nature to Nurture
Comparable to the style of Tiffany & Co., Van Cleef & Arpels based the majority of their styles in a nature-inspired style. Their style of choice typically involved animals, flowers, and fairies. It's this particular design that led them to develop their special arm band which had both red as well as white roses that were made from rubies as well as diamonds, and also wound up winning them the International Presentation of Modern Industrial as well as Decorative Arts in 1925.
From there the company took some massive actions, one of which was designating Alfred Van Cleef's daughter, Renee, accountable of the creative direction. selling at auction palm beach Only 7 years after taking over creative control of the firm, Renee led Van Cleef & Arpels to among its most significant successes, the "mystery setup" patent. This patent provided legal control over a certain technique of setting treasures in which the prongs are not visible. This meticulous task requires approximately 300 hours of job per product, yet it gave the company property over an extremely distinct fashion jewelry look.
It had not been until 1966 that the next massive action came for Van Cleef & Arpels, which was their commission to style and produce the crowning crown to be used by Empress Farah Pahlavi of Iran. This emerald velour crown ended up consisting of 36 emerald greens, 36 rubies, 105 pearls, as well as 1,469 rubies. It was a worldwide phenomenon that pressed the company into the general public spotlight even better.
Certainly, one of the most well-known designs of the Van Cleef & Arpels brand is the secret setup design, which obtains applied to just a few items a year. However, they have likewise developed several other signature products throughout the years such as the Passe-Partout pendant which has the ability to be tailored to fit numerous different styles. This particular style of pendant is still respected in the fashion jewelry market, as well as a perfect edition of it was sold in 2008 for over $86,000.
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